Quantium Cast Episode 60: The Rise of The Coca-Cola Company #2 - Anyone for a Free Glass of Coke?

Ryan Kia (of quantiumresearch.co.uk) takes a look at the "Rise of The Coca-Cola Company":

Coca Cola is one of the most iconic brands on the planet. But with 127 years of history, it has been a long and bumpy road.

Part 2 looks at the Joseph Biedenharn's "Great Idea" to bottle Coca Cola in the late 19th century, intended to open up Coke beyond its largest sales channel of "Soda Fountains" (businesses popularised by figures like James Tufts, the Massachusetts Entrepreneur, in 1876).

Ryan also introduces two new characters: Benjamin Franklin Thomas, and Joseph Brown Whitehead. These characters present their proposition of bottling Coca-Cola to Asa Candler, building on Biedenharn's initial idea. Including some context as to how Candler got to where he was in Coca Cola, we arrived at his conclusion, influenced heavily by his past attachment to the business (working there for over a decade). Candler believed that the cost of bottling machinery and the general capital expenditure required to carry out such an operation would simply be "too much" for the firm to handle. Candler also believed that investing in such a risky idea for the firm would be unnecessary as they were continuously beating profit expectations (year on year). His overthinking of the proposition viewed it as "potentially harmful" to the existing sales channel through the "Soda Fountains".